Twitter is still one of the top social media networks, with millions of unique users. While it’s not as gargantuan as Facebook, it’s still an important channel for many brands.
Like any social media network, though, it can be difficult to grow your audience on Twitter. Without Twitter followers, you’re just tweeting into the void. Nobody’s seeing what you’re putting out there.
Optimizing your strategy can help. These nine tips will help you get the most Twitter followers possible.
1. Maintain a Tweeting Schedule
This first tip for how to get followers on Twitter is probably the most important.
Make sure you’re tweeting on a regular basis. Maintaining a schedule for tweeting can be very helpful if you want to grow a Twitter following.
Why is it so important to tweet regularly? You can chalk it up to “out of sight, out of mind.” If you’re not tweeting, you’re not visible.
Why would anyone follow an account that never says anything?
When in doubt, tweeting more frequently is usually the right answer. Do be careful though. Most Twitter users have a “sweet spot,” and they’ll unfollow an account that tweets “too much.”
How much is too much? An ideal number is somewhere between three and five tweets a day. Frequency does change with the industry, so pay attention to what other companies do.
2. Think about What You Tweet
This next tip focuses on the quality of your content. You can tweet five times or 500 times a day, and it won’t matter if your content isn’t good. Boring content doesn’t net followers.
You should also pay attention to how you frame your tweets. Accounts that act as “informers” perform better than those that focus on self-promotion.
Check your recent tweets. If all you hear is “me, me, me,” it’s time to switch up your strategy.
3. Optimize Posting Times
One trick for how to get Twitter followers is to time your tweets. Maintaining a schedule for tweeting can help you take advantage of optimal times.
So, when’s the best time to tweet? Weekdays during the afternoon are usually the best for brands.
It’s easy to see why. That’s when your audience is most likely to be using the platform. If you’re tweeting at midnight, most of the people you want to reach are likely asleep.
4. Authoritative Profiles Get the Most Twitter Followers
You’ve probably heard advice about perfecting your Twitter bio and using a picture of a person. These are important steps to take.
One key observation is that accounts with “authority” get more Twitter followers. Often, this comes down to the words you use to describe yourself.
Accounts that use terms like “guru” and “author” to describe themselves have bigger followings. Getting verified can also signal your authority.
Why does this work? People want to follow the “real” accounts of brands. They’re also looking for thought leaders whose opinions they can trust.
Signaling that your account is official or that you’re an expert on your subject can give your following a bump.
5. Engage with Your Audience
You’ve probably heard plenty about engaging with your audience on social media. If you want more Twitter followers, it’s one of the best things you can do.
Social media allows people to connect with each other easily. Having a conversation with a leading expert or a popular brand is both novel and exciting.
Engaging with your audience also shows them you’re listening. Answering their questions and addressing their concerns builds trust and goodwill. Cracking the occasional (tasteful) joke can help them see you as more human.
6. Draw in People Outside of Twitter
Do any of your existing customers know you’re on Twitter? While not everyone in your database will be on social media, some people most definitely are. Some of them will even give you a follow.
If you’re not including your Twitter feed on your website or your handle in your email signature, you’re missing a key opportunity.
Don’t forget about social share buttons and logos on your website either. Cross-promote your social accounts across channels. Then sit back and watch your following grow.
7. Be Generous
One of the most surefire ways to get Twitter followers is to tweet about some exclusive deals and offers. People want to receive discounts. Making it feel “exclusive” will give them a reason to follow you on Twitter.
A great example is a giveaway. Ask users to retweet and follow for a prize. You then randomly choose the winner from those who followed the instructions.
You may even tweet a link for an exclusive sale or a discount code only those following the link from Twitter can use.
8. Include Visual Content
People love pictures and videos. Images are much easier to “read” than walls of text.
Twitter tends to be more text-focused than Instagram. Including visual content is still a surefire way to boost your Twitter following.
9. Monitor and Respond
The success of any strategy for how to get more followers on Twitter depends a bit on how well you track the account. You should be analyzing your reach and crunching the numbers about how your tweets perform.
You should also keep a close eye on hashtags that relate to your industry and audience. Doing so can help you engage and share the kinds of content your audience wants.
Monitoring and responding to mentions is also important. Be prepared to manage a crisis. Good PR skills are key here.
How does this grow your following? It demonstrates your brand identity and values. Engaging in conversations about your brand can increase your reach, drawing in more followers.
Get Ready to Grow
With these tips to get the most Twitter followers, you can grow your following. Extending your reach on social media has never been so simple.
Still feeling stuck? You may need some expert help. Get in touch and discover what a digital marketing agency can do for your business.